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Specializing in Retail Space Planning & Planograms
Optimizing retail space with strategic gondola and wall displays, creating compelling designs that drive in-store sales
Sephora 1 Bay Gondola Design for Caliray
Designed and developed a strategic 1 Bay planogram to optimize product assortment and flow, creating brand identity and enjoyable customer experience
Donna's Recipe, ULTA Store Gondola
Created comprehensive display visuals and shelf strips for a One Bay retail presentation
Urban Decay Store, Century City, CA
Led the custom design, fixture development, construction, and product assortment for a flagship store. The success of this fully tailored concept drove the rollout of 32 locations across the U.S. and internationally
Urban Decay Vice Lipstick Launch
Seasonal launch display featuring over 120 lipsticks in a bold, eye-catching presentation.
UD x Basquiat Window Display, Selfridges, London UK
Limited edition collection featured in a three-week store takeover, showcasing custom counter units and a dedicated event space
Caliray NY Sephora Event
Come Hell or High Water Mascara display, showcasing Caliray branding to enhance event space
New Balance - Window Graphics
Designed store window graphics to promote a new store under development
Urban Decay, Selfridges London, UK
Oversaw the design and execution of a shop-in-shop experience for Urban Decay, from concept to completion
Shopper Drug Store Wall Display, Quebec, CAN
Designed and developed a strategic 3 Bay planogram to optimize product assortment and flow, creating a unique and eye-catching wall presentation
Alice Looking Through The Glass Counter Display
Corrugated nesting table display that launch in over 300 Ulta stores in limited edition product launch
UD x Basquiat Window Display, Selfridges, London UK
Limited edition collection highlighted through a three-week window display and full store takeover
Eyeshadow Endcap
Executed a small footprint launch of one SKU by securing additional retail space in multiple locations
Urban Decay - ULTA 3 Bay Presentation
Gondola planogram and display design tailored to highlight 15+ product lines with clarity and visual impact
In-Store & Visual Merchandising
Bring your brand to life with impactful displays, powerful store design, and unique environmental signage & window displays
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